FREEDOM DAYS is held in downtown Provo over a three-day period leading up to July 4th. Vendors showcase some of the region’s finest specialty products, arts and crafts, home décor, unique foods, and much more. More than 100,000 people a year choose to make this a hot spot for entertainment and fun. This year Freedom Days will be held on July 1-4. The GRANDE PARADE with an estimated attendance of 350,000 will begin at 9:00am on July 4. Many locals stake out their spot early along the parade route on July 3.